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Edmonton! In just the past 5 short years, we've built one of Canada’s largest annual international sporting events – the Rexall Edmonton Indy. And we’ve done a fantastic job!
Our race is one of 17 stops internationally on The IZOD IndyCar Series - a series that boasts a loyal fan base of over 41 million people and whose events are broadcast to 340 million households in over 200 countries around the world. This is the big leagues! Edmonton’s event, which has averaged over 170,000 fans per year, is already the third largest race in the series – behind only Texas and the famed INDY500 (the largest sporting event in the world). With other “smaller” races in places like Miami, Long Beach (California), Chicago, Toronto, and New York, we’re in pretty good company and doing an exceptional job with our race!
The IndyCar series, itself, loves our race. The drivers and teams love our race. And spectators obviously love our race. But this is more than a race…It’s a week-long international event that has tremendous benefit for our city. It injects over $80 million into our local economy every year. It gives our city unprecedented North-American and international exposure on a consistent annual basis. It positions our city as a player and a leader when it comes to hosting major events (something we’re damn good at!). It’s a killer summer party for us to enjoy! And it’s an impressive spectacle and experience that we can be proud of as a city.
Edmonton - we’re onto something here!
We’ve only been at this for five years. 5 years! That’s still considered “startup” phase for small businesses, let alone major international sporting events. In our “startup phase”, we’ve already got the 3rd largest Indy event on the planet! The league has come. The drivers have come. The spectators have come (in droves!). The world has come. Now it’s time to build it!
This is Edmonton’s event. It belongs to the citizens and businesses of Edmonton. We host it, we get to enjoy it, and we benefit from it. We're 5 years in now with one more to go on the current contract (2010) and the league has offered an extension of 2 more years (2011-2012). And it won't be long before they want to start talking longer term. So it's time for us to decide what this event can and should become for our city!
This site and blog has been created to do just that. It was launched by a group of excited citizens and businesses to spark a new conversation about the Rexall Edmonton Indy. It’s a platform for us to have a positive, forward-thinking discussion about where we’ve come, where we’re at, and (most importantly) where we can go with this opportunity. Are there challenges? Of course! So let’s discuss those as well. But nothing great was ever achieved without overcoming challenges. So get them out, but let’s have the courage to discuss solutions too!
We're onto something, here, Edmonton! So it's time to step up and contribute towards a vision and plan for the future of our Indy!
Share your ideas (and encourage friends to do the same). You can follow the conversation, leave article comments in the blog, and/or share your feedback via email or through any of the social medial channels found through this site. Let's get our ideas out there and heard! |
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Edmonton! In just the past 5 short years, we've built one of Canada’s largest annual international sporting events – the Rexall Edmonton Indy. And we’ve done a fantastic job!
Our race is one of 17 stops internationally on The IZOD IndyCar Series - a series that boasts a loyal fan base of over 41 million people and whose events are broadcast to 340 million households in over 200 countries around the world. This is the big leagues! Edmonton’s event, which has averaged over 170,000 fans per year, is already the third largest race in the series – behind only Texas and the famed INDY500 (the largest sporting event in the world). With other “smaller” races in places like Miami, Long Beach (California), Chicago, Toronto, and New York, we’re in pretty good company and doing an exceptional job with our race!
The IndyCar series, itself, loves our race. The drivers and teams love our race. And spectators obviously love our race. But this is more than a race…It’s a week-long international event that has tremendous benefit for our city. It injects over $80 million into our local economy every year. It gives our city unprecedented North-American and international exposure on a consistent annual basis. It positions our city as a player and a leader when it comes to hosting major events (something we’re damn good at!). It’s a killer summer party for us to enjoy! And it’s an impressive spectacle and experience that we can be proud of as a city.
Edmonton - we’re onto something here!
We’ve only been at this for five years. 5 years! That’s still considered “startup” phase for small businesses, let alone major international sporting events. In our “startup phase”, we’ve already got the 3rd largest Indy event on the planet! The league has come. The drivers have come. The spectators have come (in droves!). The world has come. Now it’s time to build it!
This is Edmonton’s event. It belongs to the citizens and businesses of Edmonton. We host it, we get to enjoy it, and we benefit from it. We're 5 years in now with one more to go on the current contract (2010) and the league has offered an extension of 2 more years (2011-2012). And it won't be long before they want to start talking longer term. So it's time for us to decide what this event can and should become for our city!
This site and blog has been created to do just that. It was launched by a group of excited citizens and businesses to spark a new conversation about the Rexall Edmonton Indy. It’s a platform for us to have a positive, forward-thinking discussion about where we’ve come, where we’re at, and (most importantly) where we can go with this opportunity. Are there challenges? Of course! So let’s discuss those as well. But nothing great was ever achieved without overcoming challenges. So get them out, but let’s have the courage to discuss solutions too!
We're onto something, here, Edmonton! So it's time to step up and contribute towards a vision and plan for the future of our Indy!
Share your ideas (and encourage friends to do the same). You can follow the conversation, leave article comments in the blog, and/or share your feedback via email or through any of the social medial channels found through this site. Let's get our ideas out there and heard! |
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